STORYLAB
For the 2020 season opener, after claiming the 2019 championship, the Seattle Sounders wanted to capture stories and memories from their fans. For that purpose they created the StoryLAB, a pop-up video booth at CenturyLink field on game day. In the video booth, fans could talk with club legend Brad Evans and share their 2019 championship stories. We partnered with the Sounders’ marketing team to set up, film, and edit their StoryLAB content. The biggest challenge was to organize the large amount of material captured (over 200 fans), and turn it into coherent, compelling content, sometimes overnight.
StoryLAB Trailer
StoryLAB #2StarStories
Player highlights and motion graphics
Nico Lodeiro profile for social media campaign
Custom animation of Román Torres’ historic goal, part of the Sounders’ social media campaign for the Russia World Cup of 2018